Establishing a thriving and unique company culture will completely change the way you do business. Just the simple act can gain the trust of your employees, set you apart as a powerhouse in your industry, and encourage growth.
An old blog on company culture from Frances Frei and Anne Morriss for the Harvard Business Review describes culture better than anyone could. They state:
“Culture guides discretionary behavior and it picks up where the employee handbook leaves off. Culture tells us how to respond to an unprecedented service request. It tells us whether to risk telling our bosses about our new ideas, and whether to surface or hide problems. Employees make hundreds of decisions on their own every day, and culture is our guide. Culture tells us what to do when the CEO isn’t in the room, which is of course most of the time.”
This is true for any business - big or small. It dictates how your employees will interact with not only you, but each other. It will also determine how much individual decisions are made in line with your company’s views. It can be your company’s language of growth and a way to pull your employees closer than ever. It is also the way to pull your employees closer to your customers and your partners. This would be very important, especially when there are problems to solve.
To put it plainly, company culture will decide whether your business floats or sinks.
When your employees are proud, they’re more likely to take joy in the work they do. That pride has two aspects, pride in the company and self-pride within the company. They’re more likely to decide to stay with your company for years to come, which means more than ever in the current gig economy. The world today is driven by doing work that makes a difference, and a solid company culture can assure your employees that they are working toward a common goal. This leads to our second point, which is a massive increase in productivity.
Want productive employees that create quality work? Give them clear objectives, something to believe in, and a reason to feel wanted with a robust company culture. This means better ROI and more incentive for workers to apply, and stay with, your company.
Another huge boost to productivity is employee trust. Knowing that they are backed by solid management that trust them, that took the time to cultivate culture is invaluable.
One of the biggest perks of a thriving company culture is the message it conveys to the rest of the world. Your business is not only put together, but actively proud and involved in your common goals. Knowing that you’re trustworthy and have a goal in mind can move people to do any number of things, including to commit. If your culture is solid enough, you could become a household name based off of your work and the drive of your employees.
Overall, your company culture will create a welcoming environment for employees that supports their desire to make a difference. Create a culture they can get behind and they will help you put your company on the map.